My  interest in cheating was first ignited in 2002, just a few months after the collapse of Enron. I was spending the week at some technology-related conference, and one night over drinks I got to meet John Perry Barlow. I knew John as the erstwhile lyricist for the Grateful Dead, but during our chat I discovered that he had also been working as a consultant for a few companies including Enron. In case you weren’t paying attention in 2001, the basic story of the fall of the Wall Street darling went something like this: Through a series of creative accounting tricks helped along by the blind eye of consultants, rating agencies, the company’s board, and the now-defunct accounting firm Arthur Andersen, Enron rose to great financial heights only to come crashing down when its actions could no longer be concealed. Stockholders lost their investments, retirement plans evaporated, thousands of employees lost their jobs, and the company went bankrupt. While I was talking to John, I was especially interested in his description of his own wishful blindness. Even though he consulted for Enron while the company was rapidly spinning out of control, he said he hadn’t seen anything sinister going on. In fact, he had fully bought into the worldview that Enron was an innovative leader of the new economy right up until the moment the story was all over the headlines. Even more surprising, he also told me that once the information was out, he could not believe that he failed to see the signs all along.

Dan Ariely makes a clear and pleasant way of making a balance between truth and deception to create a half-closed reality of man’s eye. You will develop a deeper understanding of the morality of yourself and everyone you know. When it comes to explaining the mystery behind our behaviour, no writer is more fun than Dan ariely. It makes it incredibly enjoyable to explore our dark side with its exquisite anecdotes and descriptive experiments. -Chris Anderson, broadcast director of Wired magazine, author of the Long tail.
Anyone who lies should read this book. Those who claim not to lie are liars. So they should read this book. It’s a fascinating, wise and entertaining book that will make you a better person, a. J. Jacobs, author of the Biblical living and a healthy death.
In this highly immersive book, Dan Ariely proves that fraud is everywhere, that we are all evil apples. This is a disturbing message but the results are enormous and no one can grasp it better than ariely. If you care about the truth, read this book. -Jonah Lehrer, how we decide and the author of his imagination.